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Helen Harlow

Lovebites

Helen is a commercial illustrator, who responds to briefs and communicates ideas using playful concepts and ideas. In this project, she has created an advertising campaign for ‘Lovebites’, a range of healthy vegan treats in which she has created characters that embody the flavours that they represent. For example, the salted caramel character has evolved as a ‘royal’ flavour whereas the granola character evolved from the obvious link to the morning.

Helen has adapted her illustrations to fit across a range of platforms such as posters, promotional material, animation and packaging to visualise how this small independent business could begin to expand.

@helen_harlow_

www.helenharlow.com

Katherine Priestley