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Catriona Cousland


‘From a young age, we are taught our genders before we are even taught our own language’ (Grayson Perry 2016). Boys are told that strength is good. To be strong means that they are successful and respected, and to be emotional and vulnerable is feminine and associated with being weak. Mass produced action figures are major reinforcers of these ideologies. Young boys idolize these figures and often aspire to be like them, growing into adults with nostalgic feelings towards them. If they deem their day to day examples of masculinity inadequate they draw upon others (such as these toys) to mould what type of man they will become. An unrealistic sense of masculinity is then created and what is only little plastic figurines is put on a pedestal- the idea of them becomes more precious than what they are actually worth.


Carter O'Sullivan