LUZ (Portuguese, feminine noun) meaning light
The concept for LUZ surrounds ideas of identity and shape in relation to space. It plays these concepts surrounding innovation, design and animation. This approach provides a link between a functional everyday object and the possibilities it creates by placing it in the illustration world. The lamp models create harmony or contrast among the environment they exist upon and the animations carry an ironic style that transmit a sense of character and personality.
Alexandra found her interest in Spatial and Industrial design through the relationship between shape and space, a recurrent theme throughout her practise. Animation has always been a passion of hers and being able to merge both interests together made LUZ come to life. A combination between what there is and what there could be, in a parallel no-rule universe.